Last Friday, Google won an auction to acquire a large set of Spirit Airlines data, which covers nearly the airline's entire employment and workplace records but excludes personal and customer information. To prevent identification of individuals, Google will use a court-appointed ombudsman to strip any personally identifying information before the transfer and has agreed to keep the data de-identified and never intentionally re-identify it.
Third parties given access would be bound by the same terms. The deal has alarmed flight attendants.
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