Roblox Bans Doomscrolling-Style Reward Games in Kids and Select After 'Steal an Egg' Uproar

Roblox Corporation has introduced new restrictions targeting games that reward players for consuming media feeds, following the viral success of 'Steal an Egg,' which attracted over 500,000 concurrent players. The company informed developers that such mechanics will no longer be allowed in Roblox Kids and Select experiences. The move comes as Roblox continues to address recent controversies with public apologies.