Last Friday, Google won an auction to acquire a large dataset from Spirit Airlines covering nearly the airline's entire employment and workplace records, excluding personal and customer data. To prevent identification of individuals, Google agreed to have a court-appointed ombudsman oversee the removal of personally identifying information before transfer.
The company committed to keeping the data de-identified and to never intentionally re-identify it, with third parties bound by the same terms if given access. The deal aims to balance data utility with privacy protections.
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