Instagram’s New Wordmark Is a Masterclass in AI-Generated Blandness

Instagram has refreshed its wordmark, with head Adam Mosseri touting it as “leaner and more modern” while nodding to the app’s original design. The announcement leans on the usual corporate language about simplicity and craft. The article argues the new logo perfectly embodies the generic, AI-generated aesthetic often called “AI slop.” Ultimately, it suggests the redesign lacks genuine character and feels like a product of corporate formula.