Major US AI labs OpenAI and Anthropic have cut prices on some models to hold onto customers seeking cheaper alternatives from Chinese rivals. Rising AI costs have pushed many companies to reduce usage and switch to budget-friendly options from developers like Moonshot and DeepSeek.
OpenAI cut prices for its GPT-5.6 Luna model by 80%, while Anthropic launched Claude Opus 5 at half the price of its top-tier Fable 5 model. The moves highlight a intensifying price war driven by growing competition in the AI market.
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