Startup Admits Tattoo-for-Interview Gimmick Was Reckless

LemonLime, a small AI startup, has used attention-grabbing tactics to attract developers, including a 7/7 score on its Lemon or Lime game. Its most controversial stunt promised job interviews to anyone who got the company's logo tattooed.

Seven people accepted the offer at a party, generating widespread negative publicity. The company has since acknowledged that the tattoo-for-interview stunt was reckless.

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