In this discussion, newly appointed Xbox CEO *Asha Sharma* reflects on her first 100 days in the role. She addresses her unconventional path to the position, her strategy for the gaming giant, and her vision for the future of the brand.
**Key Takeaways from the Interview:**
* **Leadership & Transition:** *Sharma* (0:45) explains that her primary focus during her first 100 days was to "learn and listen," seeking to understand the core "soul" of the *Xbox* platform and its community.
* **Industry Challenges:** Addressing concerns over declining revenue (3:10) and hardware sales, *Sharma* highlights the difficulties posed by rising costs in consumer electronics, particularly regarding memory and storage due to the AI boom (3:51).
* **Strategic Vision:**
* **Core vs. Innovation:** While emphasizing that the console market remains core to *Xbox* (5:10), she expresses a commitment to expanding into new spaces, including mobile and *Windows* gaming.
* **AI Policy:** *Sharma* discusses her decision to remove *Co-pilot* from the *Xbox* console (6:41), explaining that her priority is to ensure features truly solve problems for gamers rather than simply following enterprise trends.
* **Future Outlook:** Looking ahead to 2030 (15:50), *Sharma* outlines her goal for *Xbox* to become the number one gaming and entertainment company in the world. She emphasizes that while the company is currently a "challenger," she is focused on resetting the business model and strengthening the connection with players.
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