Instagram’s New Wordmark Looks Like AI-Generated Design

Instagram has rolled out a refreshed version of its wordmark, accompanied by the usual corporate messaging about modernity and simplicity. Head of Instagram Adam Mosseri described it as “leaner and more modern,” claiming it nods to the original while preserving the platform’s “simplicity and craft.” The announcement has drawn skepticism, with critics arguing the redesign feels more like generic AI-generated output than thoughtful branding.